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This is big. We’ve designed our most sustainable pair of jeans…ever. And they still look, feel and fit like your favorite pair of Levi’s® because they’re made from high-quality, recycled denim.


SO HOW'D WE DO IT?

We teamed up with Re:newcell, who developed a recycling technology that would help us make new jeans from old denim. The process is pretty simple – although it does involve a couple of machines that slurry fibers to a pulp called Circulose®. By implementing the technology, we’re able to “close the loop” in our supply chain, which means we can keep making new products from used garments. In addition to curbing landfill waste, this recycled denim helps decrease our water and chemical usage and reduce our CO2 footprint. And once your jeans have truly bitten the dust, you can recycle them, starting the process over again, slurry and all.


We want to recycle Levi's® jeans in a way that doesn't diminish their quality. By collaborating with Re:newcell, our garment-to-garment recycling takes a positive step forward.